In 2021, my country’s fruit production is generally high, and the supply is relatively loose. The output of citrus in the new season continues to rise, and is expected to exceed 53 million tons; the output of apples continues to increase, and is expected to reach 45 million tons. However, due to the impact of the epidemic, apple inventories have declined, and the annual storage volume has dropped by about 17% year-on-year.best fruit for perfect health
In 2021, fruit consumption will increase steadily, and the share of online consumption will continue to grow. Wholesale fruit prices ran smoothly throughout the year, rising compared with 2020, and the market transaction volume declined. In the whole year, the import volume of fruit increased significantly, while the export volume decreased. The trade deficit was 9.16 billion US dollars, an increase of 93.6% compared with 2020. In the capital market dynamics of the fruit industry in 2021, Hongjiuguopin has submitted a prospectus to the Hong Kong Stock Exchange, Joyvio Golden Wing Mau and Baiguoyuan are in the listing counseling period, Alibaba, JD.com, Pinduoduo and other Internet companies are accelerating their deployment in the agricultural field, New Oriental It has also transformed into live broadcast delivery of agricultural products.
As 2022 begins, what will be the trend of the fresh fruit market this year?
Focus on health and longevity “superfoods” continue to sell well
Consumers are increasingly concerned about the connection between what they eat, how they feel and their health needs. When consumers shop, they pay more attention to exotic or special quality fruits. Especially in North America, Southeast Asia – products with specific health characteristics such as berries, avocados, mangoes, pomegranates, papayas and sweet potatoes are gaining popularity and being referred to as “superfoods”.
Marketing of these niche products is growing, sparking a sales boom, especially at the premium end. As a result, annual imports of these products have grown strongly at 10 to 20 percent, while other, more common, high-volume products, such as oranges and tomatoes, have barely grown.
Convenient and fast packaged fruits are popular
Stores predict that “single-serving” refrigerated snacks will be in high demand. With more and more healthy snacks, “grab and eat” has become the norm. Whole Foods predicts that products like nutrition bars will increasingly use fresh fruit, and that will require a higher level of innovation. In addition, the plant-based eating movement is expected to continue to grow, especially for meat alternatives, which are expected to reach 16 billion yuan by 2023.
The popularity of pure organic fruit
A significant number of consumers are looking for pure and natural products. Their main motivation for buying organic fruits is that they are associated with health and better taste. Currently, demand for organic products outstrips supply, making it easier to find buyers and better profits. On the other hand, it is a challenge for exporters in tropical climates to comply with increasingly demanding organic standards.
Retail success depends on quality
According to the 2021 Fruit Logistics Trends Report, consumers are becoming more sophisticated in how they shop. Consumers are choosing where to shop for groceries based on the quality of fresh food in stores, with fresh fruit topping the list.
The survey also shows that customers who are satisfied with the quality of fresh food in the store will visit 7% more than those who are not satisfied. In addition, consumers are willing to pay more for high-quality fresh produce, and their average basket will increase by 24%. This shows that, for the profitability of the food retail business, fresh fruit space expansion and promotion share are more important to drive sales.
Sustainability is an important indicator
There is a wide range of environmental and socioeconomic sustainability aspects associated with the fresh produce industry that can impact all stages of the fruit supply chain. Besides economic sustainability, the most important thing in this industry is water, food loss/waste, more companies in this industry will invest in sustainability, for the benefit of their investments and their brand reputation maintain.
Recent surveys show that 1,200 large companies in the food sector have invested in reducing food waste and have seen a 99% positive return on investment. Primary producers are starting to invest in food loss, energy efficiency and carbon footprint through innovations such as dry production, on-farm and off-grid cold rooms, and post-harvest processing.
Sustainability issues are increasingly important among consumers, who are increasing their knowledge of how food is produced. According to a report by the Retail Industry Leaders Association, 93% of consumers globally expect the brands they use to support social and environmental issues.
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